Exclusive
Projects
Project Overview
Exclusive Projects is a TV mounting and handyman service founded by a client who made the decision to leave his role at Comcast and pursue his long-term goal of owning his own business. The objective was to quickly establish a professional, recognizable brand that could be deployed across ads, digital platforms, and customer-facing materials.
The identity needed to communicate reliability, skill, and confidence while signaling that this was a serious business built by someone who knew the industry firsthand.
INDUSTRY: TV mounting/ Handy-man services
SERVICES: Logo design, Ad curation/ digital marketing
Concept/Inspo
The visual direction focused on strength, clarity, and confidence.
A bold monogram (“EP”) was created to act as a strong, recognizable mark that could stand alone without explanation. The sharp edges and compact form convey precision and capability, key traits for a hands-on service business.
The name Exclusive Projects reinforces the idea that each job is handled with care and intention, not treated as just another install.
Typography
Strong, block-style typography was used to reinforce dependability and clarity. The letterforms are designed to remain legible at a distance, ideal for ads, signage, and potential vehicle branding.
This approach ensures the brand feels assertive without being overcomplicated.
Color/Tone
A dark, high-contrast color palette anchors the brand in professionalism and authority, while the red accent introduces urgency, confidence, and energy helping the brand stand out in competitive local advertising spaces.
The overall tone of the brand is:
Bold · Reliable · Skilled · Straightforward · Professional.
