Laces
Detroit
Project Overview
Laces Detroit is a Detroit-rooted sneaker and apparel brand built around custom footwear, storytelling, and cultural memory. Founded with the intention of offering more than just product, Laces exists to create pieces that feel personal, intentional, and tied to lived experience.
What began as custom sneakers evolved into a full creative ecosystem, spanning footwear, apparel, limited drops, and narrative-driven collections, each grounded in individuality, craftsmanship, and Detroit culture.
Industry: Custom shoe design/ Apparel
Services: Logo design, Branding, Social media marketing, product Mock ups, web design
Concept/Inspo
At its core, Laces Detroit is about craftsmanship and narrative.
Sneakers are often treated as commodities but Laces treats them as artifacts. Each collection pulls from specific memories, eras, or cultural moments, turning design into storytelling rather than trend-chasing.
The brand’s visual language is minimal, intentional, and adaptable, allowing the product and the story to remain the focal point..
Typography
Typography within Laces Detroit is clean, confident, and modern.
Sans-serif foundations establish clarity and professionalism, while occasional script or custom elements are introduced sparingly to add personality when the story calls for it. The typography never competes with the product, it supports it.
Color/Tone
The brand primarily operates within a restrained palette, allowing color to be introduced intentionally at the collection level.
This approach reinforces:
Timelessness over trend
Product-first storytelling
Premium restraint
The overall tone of Laces Detroit is:
Intentional · Confident · Minimal · Cultural · Story-driven
